Organise the range
Design collection navigation and merchandising around customer needs. Make the difference between product groups clear before asking shoppers to use filters or search.
A Shopify storefront needs to help shoppers understand the range and choose the right product. Design connects collections, product information and trust cues with the way your catalogue is bought.

Work with a purpose, organised around the way your customers discover and choose your business.
Design collection navigation and merchandising around customer needs. Make the difference between product groups clear before asking shoppers to use filters or search.
Give product imagery, sizing, variants, delivery and returns information a useful order. Reduce uncertainty without hiding the details a customer needs before buying.
Design around the Shopify plan, theme architecture and checkout capabilities you actually have. Agree app-dependent features and their performance implications before build.
Your priorities shape the plan. Clear responsibilities keep the work moving.
Your customers, your competition and the search demand that matters. We start with the commercial question, then work back to the data.
Research & directionA sound technical foundation. Useful content. Clear journeys. Each improvement has a purpose and an accountable owner.
Prioritised implementationMeasure qualified enquiries, sales and the searches behind them. Build on what works and adjust the plan as your business evolves.
Measurement & momentumA scoped redesign can retain product data and useful URLs. Collection changes, template work and any app replacements should be mapped before implementation.
Your starting point, delivery team and objectives determine the work. We agree the responsibilities, deliverables, evidence needed and acceptance checks before implementation.
Explore the project scope, creative and implementation behind these businesses.
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ExploreTell us where you want to go. We’ll help you find a clearer route through search.